Article Task 3 - Comment

Article 3     :

Banking industry sees higher trust from consumers: Nielsen

Banks gained more customers last year as more people deposited money and felt the benefit of the facilities that banks offered to them, a survey says.

According to Nielsen Indonesia, the number of local banking customers rose 20 percent to 9.5 million in nine big cities last year, up from 8 million a year before.

The cities surveyed were; Bandung, West Java; Denpasar, Bali; Greater Jakarta; Makassar, South Sulawesi; Medan, North Sumatra; Palembang, South Sumatra; Semarang, Central Java; Surabaya, East Java; and Yogyakarta.

Nielsen Indonesia director for financial services Dena Firmayuansyah said Tuesday that the jump in the number of savings accounts showed that “consumers’ trust for this institution has been increasing over the years”.

“We expect to see more growth as banks continue promotion themselves through advertising,” he said here in a press conference.

He also said customers’ habits had changed over time in line with the development of banking services.

“In the 80’s, people would put money in banks just to save money. In the 90’s, the bank industry started to introduce ATMs that gave customers more convenience,” Dena said.

“And now, bank has become a one-stop solution that offers various products including bank assurance, investment products, etc…. With these facilities, it's easier for people to connect with banks.”

Yogyakarta recorded the highest proportion of bank customers with 40 percent of respondents claiming to own savings accounts, followed by 35 percent of respondents in Jakarta, 31 percent of respondents in Surabaya and 33 percent of respondents in Semarang.

According to Nielsen, the lowest penetration was recorded in Greater Jakarta, especially in Bogor, Depok, Tanggerang and Bekas, which accounted for almost half of all of the people surveyed.

Dena said the level of education and types of jobs people had in big cities also determined the level of bank penetration.

“Consumers in big cities are relying on banking institutions to help them keep their money safe … using banks as a medium to keep their monthly salary or as a place to save for rainy days,” he said.

Comment        :

Lately, Bank is being progressed untill now. There are many private banks appear to offer many facilities. Not only for saving, but also for assurance, investment product, etc. But, although the facilities make our life easier, such as taking money, transfer money, etc with the atm, there is a big problem must be eclipsed soon. In Indonesia, the crime in Banking ATM machine seems to be a trend. ATM cards can be easily duplicated and be taken without being noticed by the owner of the account. A severity, it usually done by internal account banking. Irony..

I hope this case can be eclipsed soon by bank. If this problem can be solved, I’m sure that customers will be increased more than this.

Source : thejakartapost.com

Name : Tisa Novita Sari

Class : 3EB06

NPM : 25209641